Today I attended a webinar talk by Michelle Segar, PHD from university of Michigan titled Rebranding Health as Well-being. Her talk was quite interesting & informative. She is an excellent speaker and an amazing researcher. The talk re-inforced the notion that to engage in healthy behavior, people are not motivated by long-term gains and promises but rather by short-term rewards of feeling good and being satisfied. Emotions trump logic any day. For example, people percieve